THE POWER OF A TAGLINE 

"Eat Healthy Think Better" aka" Swasth Khao Tanman Jagao" - this is the  tagline of BRITANNIA conceived of in 1997 by the former BRITANNIA managing director and CEO Sunil Alagh. It is the wording which makes a mere Biscuit Company to a Food Company which included bread,cakes, cheese and milk, and gained its total revenue 4974.19 crore at the close of the financial year 2012.It is the power of a sentence , made up of four simple words could make three fold increase in its annual turnover , made the brand stable for decades and could gain 55% share in their categories in the market. Their strategical and creative management already knew the Indian psyche, that is "a healthy stomach leads to a better thinking'. a fabulous slogan,it is a selling idea or a reminder ad and a marketing strategy  within itself. There is another tagline which could CHANGE the entire LIFE since last 6 years. IDEA Cellular Limited gained more popularity through this catchy wording -An Idea Can Change Your Life. 

       The world's no.1 cosmetic and beauty products company L'OREAL made their slogan Because I Am Worth It. Company showcased a pride women who uses L'OREAL products,from the feeling Because I Am Worth It. But the creative head of the company soon realized that this tagline is not sufficient to flag "all women ", and they changed the tagline as Because You Are Worth It-by considering all women.

                 There are some other companies sell their products or create a niche in the minds of their consumers through the power of  'words' or 'taglines'. Kit Kat's punchline tends us to Take A KIT KAT Break or Take A Break To Have a KIT KAT, we Obey our Thirst through Sprite. Sometimes a tagline tries to give a solution, like JOHNSON'S Baby Products says "NO MORE TEARS" in the eyes of your baby. 

                when you are in shopping mall, confused with the choice of variety of products of same category, did you ever feel 'a wording or a tagline' that leads you to take a buying decision??? YES!!!!!!!!  this is the magical POWER OF A TAGLINE- the magic that "some words" bring crores to a corporate company.